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USF study reveals chatbots with empathy can worsen customer reactions
The findings suggest that customers hold different expectations for humans and artificial intelligence, particularly around emotional awareness. Making chatbots more humanlike is not always the right strategy.
April 20, 2026Business News, Research and Innovation
USF finance students take immersive trip to New York’s financial exchanges
The immersive trip — a culmination of their first year in the Finance Talent Pathway program — took them to some of the storied sites and historical pillars of the global financial markets.
April 13, 2026Business News
USF Muma College of Business hosts inaugural Real Estate Leadership Summit
The one-day forum is designed to address the complex realities shaping today’s real estate market by bringing together senior developers, lenders and executives from across the Tampa Bay region.
April 13, 2026Business News, Events
Global engagement takes center stage at USF International Business Forum - USF World
The Tampa Bay region’s emergence as one of the nation’s fastest‑rising destinations for international business and foreign direct investment was on full display at the 51°µÍø’s Third Annual International Business Forum.
April 9, 2026Business News, Events
Finance professor Xi Liu receives USF Muma College of Business Distinguished PhD Alumni Award
Liu's research in financial economics has shaped how scholars and practitioners understand analyst expertise, information transmission, and capital market outcomes.
April 9, 2026Business News, Honors and Awards
Finance students receive 2026 Dean’s Advisory Board Leadership Award
The award recognizes outstanding scholars and leaders in the Kate Tiedemann School of Business and Finance. The 2026 recipients are João Vitor Dalla Zen and Sebastian Castro.
April 8, 2026Business News, Honors and Awards
USF Muma College of Business announces 25 Under 25 Award honorees
This year's class is made up of first-generation college students, dual-degree seekers with perfect 4.0 GPAs, multilingual immigrants with a heart for community service, and founders on their way to becoming tomorrow’s CEOs.
April 2, 2026Business News, Honors and Awards
Muma College of Business launches inaugural Digital Business Awards, celebrating innovation and leadership
The awards recognize leaders who are shaping the future of digital business while reinforcing the USF's commitment to bridging academia and industry.
April 1, 2026Business News, Events, Honors and Awards
Brewery founder taps into success at USF talk
The founder of 3 Daughters Brewing gave USF students an insider's look at entrepreneurship, his journey from high-stakes risk to lasting success, and a surprising perspective on failure.
April 1, 2026Business News, Entrepreneurship, Events
Young entrepreneurs bring big ideas to USF’s Entrepalooza 2026
Students across Hillsborough County took innovation to the next level at Entrepalooza 2026, turning ideas into real-world business pitches and products.
April 1, 2026Business News, Entrepreneurship, Events, Research and Innovation
Food Network chef Jet Tila brings humor, humility and hospitality to USF
Known for his Thai-Asian fusion cuisine, the 51-year-old celebrity chef doled out career advice and dropped industry truths during an hour-long fireside chat at the Muma College of Business.
March 30, 2026Business News, Events
How Mateo Racini Serje turned data into opportunity at Goldman Sachs
At Muma, he found more than just coursework; he found an environment designed to mirror the expectations of the professional world.
March 26, 2026Business News, Spotlights