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USF faculty researchers turn discoveries into ventures through THRIVE
Faculty members across the 51做厙 are turning years of research into real-world ventures through the Nault Center for Entrepreneurships THRIVE program. Meet the innovators behind two startups that are tackling challenges affecting millions of people.
May 29, 2026Entrepreneurship, Events, Research and Innovation, Spotlights
A USF study finds that when restaurant patrons spend money elsewhere, they cut back on their gratuities.
May 9, 2026Research and Innovation
USF marketing professor Dipayan Biswas says there are several reasons for the increase in bulk meat purchases.
May 9, 2026Research and Innovation
For the business schools that offer it, executive educationwhich typically comprises short courses on narrow subjects that dont lead to a graduate degreecan be a source of much-needed cash.
May 8, 2026Research and Innovation
Why 10 beats Ten in winning consumer trust
When it comes to numbers, how you write them can shape what people believe.
Can generative AI elevate hospitality without eroding the human touch?
Hotels, restaurants and destinations are experimenting with generative AI, from automated marketing copy to personalized travel recommendations. But in an industry built on human connection, the stakes are high.
Complex disclosures can backfire, even for sophisticated investors
Simplifying financial disclosures may do more than improve clarity. It could prevent a ripple effect of strategic inattention that weakens decision-making across entire markets.
When an empathetic chatbot can make things worse
After a service failure, customers expect empathy. When a human employee understands a customers frustration and shows they share that feeling, it can calm tensions and rebuild trust. But new research suggests that when a chatbot tries the same tactic, it can backfire.
Does it matter where you get a free sample? Yes, and the effects last
Free samples are everywhere, from grocery aisles to mailboxes to online sign-ups. But does it matter how you get one?
Quelling Burnout
The quiet quitting term began to make its way across social media early on in the pandemic, with some bragging, while others warned of, the act of doing the bare minimum requirements of the job. While the work was still getting done, much of the extra, unpaid labor was not.