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Marketing automation can open doors, but it doesn’t always close the deal
For many business-to-business firms, automated lead nurturing promises a smarter path to sales. The technology tracks prospects’ online behavior and automatically delivers tailored content, with the goal of warming up leads before a salesperson ever makes contact.
More university voices published in elite business journals
For decades, publishing in top business journals often seemed reserved for a small circle of elite universities. A new study suggests that circle is widening.
Online reviews: Repetition matters more than reading it closely
Most of us assume we carefully weigh online reviews before making a purchase. New research suggests something simpler — and more powerful — is at work: repetition.
Partnerships with Purpose
How Academic-Industry Research is Uncovering Valuable Insights for Industry
R&D: The key to breaking through plateaus for tech firms
Fast growth is often the hallmark of information technology companies. But that speed comes with risk.
Reviving legends: Hologram AI concertgoers value ethics over innovation
Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage.
Training AI to think like a hacker, before the hack happens
Artificial intelligence now powers many cyber defense tools, from malware detection to intrusion monitoring. But attackers have learned how to manipulate those systems, subtly altering malicious code to slip past AI defenses. A new framework aims to close that gap.
What really drives retailers’ online supplier choices
When retailers shop for manufacturing capacity online, they move fast, and they’re watching the bottom line. New research co-authored by Lu Kong, assistant professor of information systems at the 51°µÍø, finds that production speed and price outweigh nearly every other factor when retailers choose suppliers on digital marketplaces.
When live streams get too big, viewers go quiet
On live-streaming platforms, growth alone isn’t enough. Strong, well-matched moderation helps sustain meaningful participation as audiences expand.
Who builds talent, and is "buying" it?
Firms flush with resources tend to develop talent internally while younger firms, facing unpredictable workloads, will hire from the outside to fill their talent gap, according to a new 51°µÍø study.
Older adults reported that poorly designed QR codes often led to increased mental effort, frustration, and even anger.
April 22, 2026Research and Innovation